Tuesday 20 March 2012

The British Music Experience


"The British Music Experience is Britain's only interactive museum of popular music. Our mission is to advance the education and appreciation of the art, history, and science of music in Britain. Through combining cutting-edge audio-visual technology and a world-class archive of popular music with some of the most coveted music memorabilia of all time, the British Music Experience is a must-see for any music fan."






The BME logo reinforces its connection solely to British music. This is signified through the colour scheme used of blue, red and white that is used on the union jack flag. The connection to music is through the target style iconography taken from the royal air force roundel which is now synonymous with the MOD era in the1950s and peaked in the early-to-mid 1960s as well as the MOD revival in the late 1970’s.


The type works really well with this image as the B is incorporated into the target’s shape and therefore blends together well. Having the Logo on a white background and having the b in the white portion of the logo helps to make it stand out and be eye catching.

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